Authentic Beauty Concept
Perfectly imperfect, Authentic Beauty Concept is a holistic premium brand focused on minimalism for a calm and simple life.With their 4 key ranges (Hydrate, Glow, Amplify and Replenish), keeping it simple has never looked better.Co-created with a unique hairdresser collective, their pure formulas are designed to celebrate your natural hair texture and movement. Each product has been tested extensively to ensure it delivers the perfect blend of ingredients for its purpose. Through this, the brand hasdiscovered many alternative natural ingredients, giving long lasting performance and pliable textures without having to use synthetic alternatives like mineral oil, parabens and silicones.
Glow for Coloured Hair
Free from silicones and parabens, the Glow range consists of cleanser, conditioner, a mask & an essence. With an ultra-sensual signature scent based on an accord of rich, luminous, spicy, dried fruits such as date and cinnamon flowers, these ingredients are also known for the energising and conditioning properties. Authentic Beauty Concept offer250ml refills of the cleanser and conditioner, find your nearest salon for your refill here
Amplify for Fine Hair
Green tea, known for its powerful antioxidants, is the base for the Amplify range. The lightweight products combined with a fresh touch of lime are the perfect way to add body and volume to your hair. Amplify your hair with the cleanser, conditioner and spray leave-in conditioner from this delicately scented range.
Hydrate for Dry Hair
Hair, like skin, needs continuous moisture. The Hydrate range from Authentic Beauty Concept has six mango-infused products (a cleanser, conditioner, spray conditioner, mask, lotion and an essence) to bring back the elasticity and bounce to your tresses. The cottony fragrance is made up of premium and delicate white flower notes, mango and basil accord over a subtle blend of powdery vanilla notes.
Replenish for Damaged Hair
As with our bodies, our hair needs the right food for energy and strength. The Replenish range, containing maple and pecan nut extracts, restores shine and nourishes the hair. The sweet and sensually scented Replenish collection offers the same range as the Hydrate collection, with the added option of a protective balm to keep hair soft and manageable whilst protecting from blow-dry damage.
Forging the path to true authentic beauty, Authentic Beauty Concept is built upon 3 core values: mindfulness, community and sustainability. Our stylists at Peter Marcus can advise you on the perfect product range for your hair needs.