Conditioning is the key for a soft and silky hair. Many of the everyday things to which we subject our hair cause negative effects. Blow drying, curling irons, flat irons, wind, pollution, swimming pool water, ocean water, overexposure to the sun, and even sleeping all have the potential to damage the hair in some degree. These activities leave the hair feeling rough and straw-like, being also vulnerable to loss of moisture.

If you feel that your hair is “abused” by your daily routine and environment, then your shampoo should be a gentle, moisturizing formula, and the conditioner needs to be moisture-rich as well. Finally, if you use blow-dryers, curling irons, flat-irons or if your hair is exposed to the elements as part of your daily routine, you should also use a leave-in conditioner for extra protection.