ABC
Authentic Beauty Concept
Sustainability meets luxury with Authentic Beauty Concept products. A holistic, premium brand co-created with a unique hairdresser collective to forge a new path to truly authentic beauty. With a focus on the environment, Authentic Beauty Concept create products that are good for the earth AND your hair, no compromise. Our stylists are here to help you find the right products for you.
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Beautify your hair with #OilUltime ⭐️
The Oil Ultime Marula & Rose Oil Shampoo protects, nourishes and moisturises your hair, leaving it with sublime softness and shine ✨
Designed to weightlessly cleanse fine to medium hair types!
#TRUEBEAUTY #hairoil #naturaloils
#premiumhaircare #wellness
#aromatherapy #metime #insalon
#selfcare #hairgoals
#schwarzkopfprofessional
#schwarzkopfpro #apassionforhair
3 days ago

Did you know? The Authentic Beauty Concept Hydrating Jelly Mask is also perfect for curl definition on wet hair as a leave-in!
#authenticbeautymovement #authenticbeauty #authentic #vegan #pureformulas
#pureingredients #haircare #scalpcare #naturaltexture #hairdressers #cleanbeauty
1 week ago


The power of @nanokeratinsystem . Stunning transformation by @jesspoffley 🙌🙌🙌🙌
1 week ago

Healthy hair starts at the scalp! 💪
#matchmixbalance #matchmixboost
#microbiome #haircare #skincare
#scalpcare #healthyhair #healthyscalp
#schwarzkopfprofessional
#schwarzkopfpro #apassionforhair
2 weeks ago

Be #MadAbout your natural texture!
Embrace your kinky curls!
Did you know that you can define them with the #MadAboutCurls Twister Definition Cream for real definition that lasts! 🌀
#curlyhair #embracetexture #curlygirls
#coilsandcurls #texturedhair #haircare
#hairstyling #healthyhair #beautifulhair
#schwarzkopfprofessional
#schwarzkopfpro #apassionforhair
2 weeks ago