ABC

Authentic Beauty Concept

Sustainability meets luxury with Authentic Beauty Concept products. A holistic, premium brand co-created with a unique hairdresser collective to forge a new path to truly authentic beauty. With a focus on the environment, Authentic Beauty Concept create products that are good for the earth AND your hair, no compromise. Our stylists are here to help you find the right products for you.

Follow our social media

Beautify your hair with #OilUltime ⭐️

The Oil Ultime Marula & Rose Oil Shampoo protects, nourishes and moisturises your hair, leaving it with sublime softness and shine ✨

Designed to weightlessly cleanse fine to medium hair types!

#TRUEBEAUTY #hairoil #naturaloils
#premiumhaircare #wellness
#aromatherapy #metime #insalon
#selfcare #hairgoals
#schwarzkopfprofessional
#schwarzkopfpro #apassionforhair
Beautify your hair with #OilUltime ⭐️ The Oil Ultime Marula & Rose Oil Shampoo protects, nourishes and moisturises your hair, leaving it with sublime softness and shine ✨ Designed to weightlessly cleanse fine to medium hair types! #TRUEBEAUTY #hairoil #naturaloils #premiumhaircare #wellness #aromatherapy #metime #insalon #selfcare #hairgoals #schwarzkopfprofessional #schwarzkopfpro #apassionforhair
3 days ago
View on Instagram |
1/5
Did you know? The Authentic Beauty Concept Hydrating Jelly Mask is also perfect for curl definition on wet hair as a leave-in!

#authenticbeautymovement #authenticbeauty #authentic #vegan #pureformulas
#pureingredients #haircare #scalpcare #naturaltexture #hairdressers #cleanbeauty
Did you know? The Authentic Beauty Concept Hydrating Jelly Mask is also perfect for curl definition on wet hair as a leave-in! #authenticbeautymovement #authenticbeauty #authentic #vegan #pureformulas #pureingredients #haircare #scalpcare #naturaltexture #hairdressers #cleanbeauty
1 week ago
View on Instagram |
2/5
The power of @nanokeratinsystem . Stunning transformation by @jesspoffley 🙌🙌🙌🙌
The power of @nanokeratinsystem . Stunning transformation by @jesspoffley 🙌🙌🙌🙌
The power of @nanokeratinsystem . Stunning transformation by @jesspoffley 🙌🙌🙌🙌
1 week ago
View on Instagram |
3/5
Healthy hair starts at the scalp! 💪

#matchmixbalance #matchmixboost
#microbiome #haircare #skincare
#scalpcare #healthyhair #healthyscalp
#schwarzkopfprofessional
#schwarzkopfpro #apassionforhair
Healthy hair starts at the scalp! 💪 #matchmixbalance #matchmixboost #microbiome #haircare #skincare #scalpcare #healthyhair #healthyscalp #schwarzkopfprofessional #schwarzkopfpro #apassionforhair
2 weeks ago
View on Instagram |
4/5
Be #MadAbout your natural texture!
Embrace your kinky curls! 

Did you know that you can define them with the #MadAboutCurls Twister Definition Cream for real definition that lasts! 🌀

#curlyhair #embracetexture #curlygirls
#coilsandcurls #texturedhair #haircare
#hairstyling #healthyhair #beautifulhair
#schwarzkopfprofessional
#schwarzkopfpro #apassionforhair
Be #MadAbout your natural texture! Embrace your kinky curls! Did you know that you can define them with the #MadAboutCurls Twister Definition Cream for real definition that lasts! 🌀 #curlyhair #embracetexture #curlygirls #coilsandcurls #texturedhair #haircare #hairstyling #healthyhair #beautifulhair #schwarzkopfprofessional #schwarzkopfpro #apassionforhair
2 weeks ago
View on Instagram |
5/5